I chose this commercial because I thought it was short simple and sweet. This comic strip is about a grandmother and her grandson Nelson. I thought this comic would be relatable to many people. The grandmother is coming in from the grocery store and she asks her grandson for help with carrying the milk. Like most children, Nelson is uninterested in helping out his grandmother so he makes it quite obvious that he cannot help out. But once the grandmother mentions that it is chocolate milk that she has in the car, he darts out the room to help.
In McCloud’s book he talks about how closure is the agent of change in time and motion. This comic strip requires the reader to use closure to fully understand what the author is trying to convey. I also noticed that the gutters that were used gave rhythm and created a connection between all of the panels.
I would categorize this comic to be a Subject-to-Subject transition as discussed on page 71. This comic has the same scene and idea in each panel. It was up to the reader to use closure and make sense of the transitions.
McCloud also talked about how symbols and pictures can be used as visual metaphors. Just by adding lines and smoke in the third panel, the reader uses closure to suggest that the boy ran out in a hurry when he found out there was chocolate milk in the car. I found the third panel to be my favorite because it was the most simple panel, yet the most powerful one.
